Temperatures are rising, it’s still light at 9pm, and jumpers are stuffed in the back of the wardrobe – it’s nearly summer! For your business, however, summer can be a difficult season for marketing. There are no major holidays like Christmas or Easter to take advantage of, and everyone’s focus is turned to enjoying the outdoors and jetting off abroad, so attracting the attention of your customers can be a struggle.
Using themed promotional products in your summer campaigns will bring the spotlight back to your brand by giving your customers products that are relevant to the season. Throw giveaways and competitions, use them as thank you gifts, or hand them out when customers enter your doors – here are some sizzling promotional products you can use to keep your summer campaigns hot.
Choose Useful Summer Products
Choosing useful promotional products is important as the time your customers keep hold of the items is longer, meaning more brand exposure and a greater impact! Plus, it shows your customers that you care about their needs. For the summer, the most useful products are sun care products, so be there for your customers with branded sun lotion, hats, and sunglasses.
Sun lotion is one of the best summer promotional products as it’s useful, cost effective, and is available in many shapes and sizes. Small sachets are ideal for quick top ups, sticks and balms are easy to carry in bags and purses, and travel size bottles can be taken away on holiday. Add your logo and message for the perfect summer promotional item that shows your customers you care.
Sunglasses and hats are also popular giveaway items as they come in so many colours and styles, meaning there’s a choice for every business and target demographic. They also offer sun protection for eyes, which is something that some people forget about.
Get Your Brand Outside
Part of the reason for the ‘summer lull’ businesses experience is that all people want to do in the summer is get outdoors and enjoy it while it lasts, therefore grabbing customer’s attention is hard. You can take advantage of this, however, by focusing your summer campaigns on bringing more joy to the days spent in the sun. Choose fun, outdoor themed products to connect with your customers.
Get sporty! Branded Frisbees have large areas for printing and come in bright, eye-catching colours, and can be enjoyed by people of all ages. Ball games also get your brand outside, so choose products like footballs, rugby balls or beach balls. These too are incredibly customisable in terms of colours and printing.
You can also take advantage of the big sporting events coming up, such as the 2018 World Cup. We recently talked about what promotional products will score during the World Cup, so check it out for more marketing inspiration!