The UK promotional merchandise sector’s worth has hit £1bn! After eight years of steady growth, the industry has reached a major milestone, showing how popular and enduring promotional products are as a marketing tool – even in today’s digital society.
There are many lines of promotional products keeping the industry growth strong, but there are some shining stars that businesses invest in over and over again – for good reason. So which products are most loved, and how can they benefit your brand? Let’s take a look at the ten most popular products from last year by £ value.
Are you someone who has more keyrings than keys? Many people do, making keyrings a great choice for your branded merchandise. There’s an endless amount of options, from simple printed and engraved designs to bespoke shapes and accessories made to suit your business’ personality. You can even have branded tape measures dangling from your keys!
9. Mobile Phone Products
There’s no denying that we’re all glued to our phone these days, so it’s little surprise that mobile phone products are popular. They’re useful in day to day life, an important quality to look out for when choosing promotional products, as discussed in our previous blog post. Phone holders, cases and wallets are available in many colours, styles and print options, making them easy to brand. And of course, you can get an infamous selfie-stick branded too!
T-shirts, sweatshirts, hoodies, polos, caps, high-vis jackets… They make up some of the list of branded clothing available. Promotional clothing is a great way to wear a brand with pride, create a sense of cohesion in the workplace, and constantly promote your business. Many branding options are available from embroidery to printing, as well as loads of colour options. They’re an incredibly diverse option and work well for any business.
7. USB Accessories
USBs and accessories have been rising in popularity over traditional products for several years. The tech industry is booming, IT jobs are becoming more common, and everyone’s drawers quickly fill with different storage devices. If your target audience is using computers all day every day, USBs are always appreciated. You can even get USBs on keyrings – two popular products in one!
6. Sports Bottles
Sports bottles are another promotional product rising in popularity. There are endless news stories about our plastic waste and pushes to choose more sustainable options, and reusable bottles help save money and help the environment at the same time! They’re also bright and colourful and come in many shapes, sizes and styles, meaning there’s always an option that will suit your brand.